DiscoverSeriously in Business: Brand + Design, Marketing and Business227: The Design Decision That Builds Instant Trust With Your Audience
227: The Design Decision That Builds Instant Trust With Your Audience

227: The Design Decision That Builds Instant Trust With Your Audience

Update: 2025-08-18
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Inconsistent fonts. Off-brand colours. Visuals that feel “meh.”

Sound familiar? It’s not just a design issue, it’s a TRUST issue.

This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional.

Inside this episode, I’ll show you:

  • The 3 design decisions more important than a logo
  • Why fonts reflect personality (and how to choose the right ones)
  • How colour combos create connection and consistency
  • The difference between polished DIY vs Canva clutter
  • The bonus element that pulls your whole brand together

Get your free ticket to the Design Masterclass 👉 www.whitedeer.com.au/designmasterclass

Intro 0:00
Your identity toolkit 1:12
Fonts 2:16
Colours 4:35
Bonus tip 9:21
Wrap up 10:21

Watch on YouTube: https://youtu.be/JQTDHvFvn98
Read on the Blog: https://whitedeer.com.au/ep227/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

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227: The Design Decision That Builds Instant Trust With Your Audience

227: The Design Decision That Builds Instant Trust With Your Audience

Jacqui Naunton, White Deer