229. How to Drive Velocity in Whole Foods
Update: 2025-06-10
Description
In this episode, I sit down with Sabrina Kautz, a fractional CMO who helps emerging food and beverage brands grow their retail footprint. With a sharp focus on Whole Foods, Sabrina shares tactical strategies to drive sustained velocity—from in-store marketing to managing buyer relationships and executing demo programs that actually convert.
We cover:
- Why velocity matters more than ever at Whole Foods
- What new brands get wrong about retail marketing
- How to evaluate the ROI of promotions, demos, and field marketing
- Building a retail strategy that scales beyond your launch
If you're on shelves at Whole Foods or planning to be soon, this is a must-listen.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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