241. Holiday Cash Flow Strategies with Brad Ebenhoeh of BELAY
Update: 2025-10-01
Description
I sat down with Brad Ebenhoeh of Belay (formerly Accountfully) to unpack how CPG founders can actually make money during Black Friday and Q4 instead of burning it on discounts and excess inventory.
In this episode, we talk about:
- Knowing your true landed costs and margins by channel
- Forecasting demand without tying up too much cash in inventory
- Negotiating supplier terms and securing credit before you need it
- Deciding if Q4 is really your season—or if you should shift focus to Q1
Brad brings years of experience supporting CPG brands through the most stressful (and most profitable) time of the year.
👉 Want a direct introduction to Brad and the Belay Accounting team? Email us and we’ll connect you at grace@foodbevy.com.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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