23 Years Later: The Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality
Update: 2023-03-30
Description
Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide
In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene.
They cover:
They cover:
- The founding story of Indegene from five co-founders to 1,000+ employees and how the digital-first future in pharma started in 2007
- Recent JP Morgan 2023 conference and 100+ launches coming over the next few years
- What can pharma learn from the entertainment industry to engage HCPs in an omnichannel way (and go beyond reach and frequency)?
- Should omnichannel transformation start with an amplifying rep or make rep one of the channels?
Subscribe here:
- Apple: https://apple.co/3micGmF
- Google Podcasts: https://bit.ly/3PUds6T
- Spotify: https://spoti.fi/3M78XCC
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And connect with the host and guest here:
- Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
- Evermed: https://evermedtv.com
- Gaurav Kapoor: https://www.linkedin.com/in/gauravindegene/Â
- Indegene: https://www.indegene.com/Â
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:
- Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
- Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
- Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?
If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/Â
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