DiscoverPharma Launch SecretsLaunch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?
Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Update: 2023-03-15
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Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

They cover:

  • The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?
  • What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches? 
  • What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?
  • How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?

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And connect with the host and guest here:


About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Launch Planning in a Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to an Omnichannel Future?

Evermed