DiscoverPharma Launch SecretsUS Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch
US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

Update: 2023-08-16
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Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network. They cover the following topics:

  • Linear adoption Rx funnel vs. trust and engagement-based funnel: How to think about media strategy and KPIs? 
  • Old vs new media approach: The content, context, and connection to drive behavior change 
  • Deep audience targeting: Can you target both HCPs and patients with extreme precision in 2023 and beyond?
  • Content: How to choose the right type of content to use for each HCP segment?
  • The massive shift in pharma channels: Digital vs. non-digital trends and when to use endemic and non-endemic channels to reach HCPs? 
  • Chat GPT, AI, and Ads: Are there more opportunities or threats?
  • Data: 1st party vs 3rd party, moving away from the impression and towards value exchange

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About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts, and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

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