Introduction to our guest this week -

William Chase, founder of Willy's ACV.

William Chase is a pioneering Britishfarmer and entrepreneur, best known as the founder of Tyrrells Crisps and Chase Distillery. Today, as Farmer & Fermenter at Willy’s Apple Cider Vinegar, hebrings his passion for soil health and craftsmanship to the world of fermentation. From his 300-year-old orchards in Herefordshire, he champions regenerative organic farming and natural fermentation to create living apple cider vinegar that supports gut health and the planet.

Topics we explore during the discussion -

- You’ve got such an inspiring story behind what has become the Willy’s brand. What was your why? What made you believe this journey was worth it in the first place?- Willy’s isn’t just a product on a shelf - it’s something you produce, live, and breathe everyday. Can you tell us about your process, how you create your range of products, andwhat makes them truly unique in the market?- Gut health is such a big topic right now, and in functional medicine it’s always the first place we look. From your personal experience and perspective as a brand founder, what makes apple cider vinegar worth including in a daily routine for gut health?- Your products are now stocked in several major retailers - which is no small feat. How receptive have buyers been to bringing Willy’s on board? And do you find there’s aneducational piece that comes with introducing ACV-based products to new audiences?- When you think about the next five years, where do you see Willy’s heading? What growth or evolution would make you look back and say, “Yes - it’s all been worth it”?- Finally, this episode is called Is It Worth It. Looking back at your journey - from starting and scaling multiple businesses to building Willy’s in such a sustainable, authentic way - how would you personally answer that question

To find out more -

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