DiscoverCreativ Rise Podcast246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui
246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui

246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui

Update: 2025-08-27
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Ever wondered what the creatives pulling in $10k, $20k - even $30k+ a month are doing differently?

How they justify the premium prices they’re charging - and how their clients have no problem paying them? 🧐

For a lot of photographers, filmmakers, and social media managers, consistent 5-figure months feel completely out of reach…

And if they do happen, they’re one-off, exhausting, and unsustainable.

That’s exactly where this week’s guest - creative director, photographer & filmmaker Tobiah Lui - found himself just a few short years ago.

Tobiah went from barely breaking even to landing $15k+ deals, major brand clients, and his first $35k month. 🤯

Now, his creative business is well on-track to its first 6 figure year, and Tobiah’s partnered with world-renowned brands like Ford, Fairmont, Turo, and Monos…

So how did he do it?

How did he build a business that’s been consistently doubling its revenue for years? How did he gain the trust of the big name brands featured in his portfolio?

In Episode 246, Tobiah shares the 4 key strategies for turning an unpredictable business into one with structure, accountability, and consistent success:

  1. Treat spec ads like paid work
  2. Don’t just make ads, build brand worlds
  3. Understand the strategic advantage of paid ads
  4. Implement strategic systems for optimization & scaling

Learn from someone who’s been there - let their experience do some of your heavy lifting.


Tune in now to hear the proven strategies that worked for Tobiah (& can work for you too).


Register for the $10k/Mo Creator Workshop - Sep 3, 4:30 PM PST - https://www.creativrise.com/workshop


P.S. In just 6 weeks Tobiah built the foundation for his 6 figure business. It wasn’t until he graduated from the Creativ Rise 6 Week Mastermind, that his business reached its full potential. Round 14 kicks off September 21st, with applications launching on Sept 7 (Sept 3 if you’re on the waitlist). We’re looking for 35 ambitious creatives who are ready to see their potential turn into a tangible 6 figures, too. Join the waitlist now for early access, resources, and a head start on applying.

Join The Waitlist


Free Tools & Trainings:

→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Listen & Subscribe:

→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Follow Along:

→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

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246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui

246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui

Joey and Christy Speers