LinkedIn is the professional version of Instagram/Facebook. It provides you a social media platform to expand your professional network, create your professional brand, as well as research jobs/companies and apply directly through the platform. 

Reasons to be on Linkedin:

• You can network with people in your industry
• You can apply directly to jobs and internships
• You can create Job alerts for both specific companies and specific types of jobs
• It allows companies and recruiters to find you and reach out to you with positions 
• It allows you a platform to become a thought leader in your industry which can provide you a springboard to launch your career. 

Seven Profile Criteria to have a fully built profile (LinkedIn calls you an All-Star

1. Profile Picture
2. Headline/Summary
3. Industry/Location
4. Education
5. Experience
6. Skills
7. Atleast 50 connections

How to build a network on LinkedIn: 

• Constantly connect with professionals
• Join groups or attend events
• Like, comment, share content from both people and companies
• Create content

Searching & Sending Messages on LinkedIn:

• You have the ability to search for jobs, companies and people on LinkedIn. This will allow you to find a job, research the company and reach out to people within the company all with one resource. The amount of valuable data this provides is incredible. 
• If you are starting out and wish to build your  connections I recommend connecting with and messaging 50 people. 25 people within the location and industry that you would like to work in or currently work and and 25 people within organizations that you could see yourself working in in the future (5 people at each of the 5 companies that you select). 
• You will most likely on get 10-20% of the people to respond so this will provide you with 5-10 people that you can build a conversation with and start creating a networking based around your industry. 

Three keys to sending a message that gets a response. 

1. Get their attention
2. Mention why you are reaching out
3. Ask for next steps

As always, if you have any questions feel free to reach out to Michaelnordberg01@gmail.com and I would be happy to answer any questions you have!