There are two ways to apply for a position:

1. Applying on a job board, company website, or some other affiliate online
2. Utilizing your friends, family or other connections to get yourself in an interview process at a company. 

• Most people utilize online job boards to apply for jobs which is a great resource. But the fact is 70-85% of jobs don't ever get posted on job boards because they are filled through their network or internal referrals. 
• There are three sections to a job search. Location, keywords and Search filters. Before conducting a job search it’s important you start by defining your search to help you create a list of locations and keywords in which to search for jobs with. 
• Creating Keywords
  • Your search is only as good as your keywords. Keywords are a list of either descriptive words or titles of positions you would be interested in. If you search for the phrase “digital marketing”, all jobs with the phrase digital marketing will show up in the search engine. 
  • Because not all jobs are titled the same or have similar jobs descriptions, it’s important to have at least 10-15 different keywords to test which words work best to find the positions you are looking for. 
  • How do you create a list of keywords? Think of any works or phrases that would be associated with the position that you would be interested in getting. Below is a list of keywords for seven different industries to help you get started. If you aren’t able to get to 10 by thinking of them or looking at the ones below, find a job description of the type of job you would like to have and look for terminology that is specific to that type of job. Types of keywords include the industry you want to work in, job titles, or industry specific skills, tools and jargon
  • For instance for digital marketing some keywords that I would use are “digital marketing”, advertising, research, analytics, or SEO. Each of these would be found in a typical digital marketing job posting and will help you find similar positions by using these keywords. 

Boolean Logic:
OR - ex: Digital OR Marketing | Definition: Any position that has either keyword in its title/description will show in the search results. This will broaden your search results.
AND - ex: Digital AND Marketing | Definition: The position must have both keywords in its title/description to appear in the search results. This will narrow your search results.
Quotes " " -  ex:“Digital Marketing” | Definition: Using quotes allows you to search for an exact phrase. If you are looking for a certain type of title/job that has multiple words this is beneficial.
Parentheses () - ex: (Digital OR Research) AND Marketing | Definition: Using parentheses will allow you to  customize your search terms. Search engines prioritize the terms in the parentheses, then apply any terms that are not enclosed in the parentheses.
NOT - ex:  Definition: The position must have both keywords in its title/description to appear in the search results. This will narrow your search results.

• List of job boards:
  • Indeed
  • LinkedIn
  • ZipRecruiter
  • CareerBuilder
  • SimplyHired
  • Glassdoor
• Create job alerts
  • A job alert is a daily or weekly email (depending on the settings you select) that will send you new positions that fit the specific search criteria that you have entered.