Tyler Turnbull, global CEO of FCB, joins co-hosts Olivia Morley and Brian Wieser to talk about what it means to run a global creative network today—and why he’s betting on premium creativity, flexible local leadership, and a new approach to audience planning.

Tyler traces his own journey from intern to global CEO, shares how FCB evolved after the DraftFCB merger, and explains why the network empowers its office-level CEOs with operational independence while still supporting global brand clients. He also discusses how the agency integrates strategic media planning earlier in the creative process, and how it’s approaching AI: not just for cost savings, but for expanding creativity and driving business transformation.

Plus, Olivia, Brian, and Tyler discuss:

• The future of holding company brands
• Interpublic’s approach to internal competition between FCB and McCann
• How political polarization is reshaping brand sentiment, media investment, and the stakes of creative missteps
• And what Tyler looks for when hiring new CEOs to lead regional agency operations

Stick around for our news of the week, including discussion of leadership changes at WPP and Dentsu, and the implications of potential political conditions on an IPG-Omnicom merger.

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Reach Out

Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.

Email us!

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

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📊 The Madison and Wall Podcast – Brian opens up about his latest work — plus crucial economic, financial, and industry trends.

🎬 Screen & Sponsor – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.