26. How to use creativity to achieve strategic goals with Alita Harvey-Rodriguez
Description
How can retailers leverage creativity strategically to unlock value for customers and themselves?
Alita Harvey-Rodriguez is Managing Director of MI Academy and knows a lot about Strategic Creativity, and how to build creativity among retail teams. She provides in-house capability training and consultancy for retailers ranging from creativity, to customer experience and journey mapping, to internal team alignment. A particular highlight are the Hack Games, a series of interactive experiences for industry professional to pitch ground-breaking ideas.
In this episode of SHOPOLOGY, Dr Jason Pallant interviews Alita about the keys to creativity within retail, how it relates to data and customer insights, and the trends she sees on the horizon that will require creative solutions to face.
SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.
United States
