28. The future of mass customisation with Shadi Taleb
Description
How can brands provide customisation to consumers in a profitable way?
Shadi Taleb is the Founding Director of Spiff3D, a platform aiming to make customisation easier and more profitable for brands to offer. Shadi joined Dr Jason Pallant to chat about the value of customisation, the challenges and opportunities it provides to brands, and where the future of the technology is heading. They touch on types of customisation brands can offer, strategies for making the process easier for customers, and even the possibilities of customising with AR, VR, and XR.
SHOPOLOGY is a show about retail and the science of shopper behaviour, hosted by Dr Jason Pallant, Senior Lecturer and retail expert at Swinburne University of Technology. Join Jason as he dives deep into big retail topics with a range of guests including retailers, consultants, and academic thought leaders.
United States
