27: Remarketing with Google Analytics
Update: 2019-09-15
Description
Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn:
- What remarketing capabilities you get in Google Analytics (beyond native Google Ads)
- How to avoid marketing to the people who bounce from your website
- How to improve your remarketing ads click through rate
- How to remarket to people who interact with particular campaigns, without sending them to unique landing pages
- An advanced technique for remarketing to mobile traffic
- How to remarket based on transaction frequency or value
- Remarketing audiences you'll still want to configure natively in Google Ads
Announcement: in December 2019 we'll be running an online course on Google Analytics remarketing. To join the course notification list, go to www.mazemarketingpodcast.com/analytics.
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