In our last conversation with Chris (episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. We continue that conversation in this episode by digging a little deeper and discovering how to run A/B tests.

Rob, Jonathan and Chris talk about...

• The best times of the year to run A/B tests


• What the home page on your website should not be trying to do


• The type of A/B test to run to discover what matters to your page/website visitors


• The trouble in making assumptions without testing


• The questions to ask in helping create AB tests


• Three things you can do with the simplest of A/B tests


• Why you probably don't need a big fat website redesign


• What a failed A/B test can tell you


• Whether to use a landing page builder or create a website


• The minimum threshold of traffic and conversions you need to run A/B tests


• The advantages and disadvantages of hiring an agency to handle your CRO


• And if you decide to use an agency, how do you select a good one.


• The free tool you can use for running as many A/B tests as you like


• The tools to use when you're ready to scale up


• And the tool not to use when you're getting started with CRO


• The biggest mistake that people make when A/B testing

To find out more about Chris, visit smart-cro.com or on LinkedIn @chrisdayley.