32: How to write a truly great book (feat. Vicky Fraser)
Update: 2020-01-27
Description
Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:
- Why most business books are dull
- How to decide the scope of the book
- Why your book should be a delight to read
- Where to start your planning
- Why the 'big idea' for your book will often emerge over time
- Whether to write your own book... or hire a ghost writer
- Why work with at least one writing accountability partner
- How to plan and protect your writing time
- Why to strictly separate writing and editing
- Why to keep one person in mind when you're writing
- Why your stories and anecdotes don't have to be strictly true
- How to test your stories before including them in your book
- How to reuse and re-purpose content when writing your book
- How to promote your book once it's written (and why to start this NOW)
- How to come up with your book title
- When to write the back blurb (hint: not as you're about to publish the book!)
Learn more about Vicky's work and grab her book at www.moxiebooks.co.uk.
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