287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
Description
What do tennis and email marketing have in common?
Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for.
Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand?
Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more.
If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode.
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Follow Jordana:
LinkedIn: https://www.linkedin.com/in/jordana-klein/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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