Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris
Description
A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.
Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.
ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.
If you’re looking to host an event in the near future, listen to this episode first, trust me.
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03:33 The Changing Nature of Business Events
05:21 The ROI of Events
07:55 Content Creation at Events
10:28 Cost and Planning of Events
12:35 Low-Cost Event Strategies
20:03 Marketing and Ticket Sales for Events
Follow Julius: https://www.linkedin.com/in/juliussolaris/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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