Patrick (Tracer Labs) breaks down Trust ID, a consent + identity layer that replaces cookie pop-ups with a portable, user-owned identity (and embedded wallet). We dig into how Tracer helps brands unify siloed data without storing PII, verify real humans amid AI traffic, and enable one-click privacy that travels site-to-site.

Timestamps

[00:00 ] AI = most traffic; attribution is broken

[00:01 ] Intro — Patrick, Tracer Labs & Trust ID

[00:02 ] Patrick’s crypto origin story & prior ventures

[00:05 ] The problem: siloed brand data + compliance burden

[00:06 ] What Trust ID does: consent + identity + embedded wallet

[00:07 ] One-click wedge: spin up wallet, tokenize consent, no more cookies

[00:09 ] Brands get real humans, no PII; users keep privacy & control

[00:12 ] GDPR/CCPA costs; why a new US standard is needed

[00:15 ] AI search & bot traffic: restoring pre-intent signal

[00:18 ] Federated identity, modular plug-in, keep existing auth

[00:19 ] Agentic “child IDs” w/ wallets & rule sets (Q1 roadmap)

[00:20 ] KYC/KYB as commoditized credentials that travel with you

[00:22 ] Live MVP; replacing legacy consent managers; early clients

[00:24 ] Who’s adopting: cards, casinos, banks, travel; multi-brand SSO

[00:25 ] Unifying loyalty & rewards across properties

[00:26 ] Founder advice: talk to customers on day one

[00:31 ] Digital identity misconceptions; why this time is different

[00:33 ] Abstraction for users; less friction, fewer decisions

[00:36 ] Vision: 0.5–1B users; cut spam; programmatic commerce

[00:38 ] The ask: hiring devs; enterprise intros; $15M seed open

Connect

https://www.tracerlabs.com/

https://www.linkedin.com/company/tracerlabs/

https://www.linkedin.com/in/patrickmoynihan1/

Disclaimer

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