296: Runwago — Get Paid to Hit Your Running Goals Sustainably
Description
Runwago wants to make running pay—without ponzinomics. Founder Martin explains how their SportsFi app lets everyday runners monetize realistic goals using a transparent “challenge pool” model: everyone joins a challenge, finishers get 100% of their stake back plus rewards funded by those who don’t finish. No shoe NFTs, no inflationary reward token.
Timestamps
[00:00 ] Opening & why SportsFi still matters
[00:03 ] Martin’s crypto OG journey (since 2012)
[00:05 ] The problem: 300M daily runners, almost zero monetization
[00:08 ] The model: pooled challenges; finishers earn from non-finishers
[00:11 ] Devices & anti-cheat: Garmin/Apple/WearOS integrations
[00:16 ] App Store realities: compliance, custody, reviews
[00:19 ] Tokenomics done differently (RUNWAGO ≠ reward token)
[00:22 ] Fiat challenges, company revenue, future revenue-share to holders
[00:25 ] GTM: Puma tie-ins, offline activations, club strategy
[00:29 ] Community > celebrities; micro-KOLs and run clubs
[00:36 ] What they’re hiring/raising/partnering for next
[00:39 ] How to try the app + meet at Token2049
Connect
https://www.linkedin.com/in/martin-lepka-12b51120b/
Disclaimer
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