Summary

In this episode, Lindsi Jennings and Michelle Korb discuss their experiences in the senior living industry and how technology, like AI and live chat, is crucial to modernizing resident engagement. Lindsi shares her transition from professional soccer to the senior living industry and her motivation to join SSC. Michelle talks about her role in SSC and how her personal experience with senior living influenced her perspective. They also discuss the importance of empathy and human-centric communication in senior living. The key features of SSC's services include flexibility, integration with other platforms, live chat, AI, tour booking, and lead nurturing. Senior living providers have the option to customize their dashboards and receive reports instead of logging into multiple platforms. Some communities have designated individuals who manage the dashboard, while others rely on their marketing partners. Feedback on lead stages and conversion rates varies among communities, with some providing access to their CRM data and others facing challenges in extracting data. The COVID-19 pandemic has shifted interactions to more messaging and self-service options, with people preferring quick answers and control over their journey. SSC.AI plans to expand lead nurturing and follow-up features, including text messaging. Overcoming resistance to chat features involves educating communities about the effectiveness of chat and the importance of engaging prospects at the virtual front door. SSC.AI aims to mimic a community's culture and values through their platform. The industry is behind in technology adoption, but humanizing tech and personalizing the customer experience are crucial. SSC.AI is evolving and advancing technologically to meet the changing needs of senior living providers.

Learn More:

• Visit SSC.AI


• Connect with SSC.AI on LinkedIn


• Connect with COO - Michelle Korb


• Connect with Executive Sales Rep - Lindsi Jennings

Chapters

00:00 Introducing Lindsey Jennings and Michelle Corb

01:47 Transitioning from Professional Sports to Senior Living Tech

03:36 How Empathy Shaped Michelle's Role in Senior Living

07:38 Balancing AI and the Human Element in Chat Services

10:30 The Influence of Sports Background in Senior Living

13:24 Key Features SSC.AI Offers Senior Living Providers

19:22 How SSC Caters to Different Age Groups

21:28 Encouraging Senior Living Providers to Leverage Data

24:34 Communities Could Provide Better Feedback to Data Specialists

27:31 The shift in interactions during COVID-19 and the preference for messaging and self-service options

30:23 How to Overcome Resistance During the Sales Process

35:20 Expanding lead nurturing and follow-up capabilities

37:14 Considerations for senior living providers when integrating chat features into their websites