Summary

In this episode of From Leads to Leases, Jerry Vinci discusses essential marketing strategies for senior living communities to adopt in 2025. The conversation covers hyper-personalized digital advertising, video-first content on social media, localized SEO, advanced marketing automation, and the integration of AI in marketing and operations. Each strategy is explored in depth, emphasizing the importance of building relationships, enhancing engagement, and optimizing marketing efforts to drive occupancy and trust among prospective residents and their families.

Book With Me:

• Schedule a Consultation Call

Takeaways

• Hyper-personalized advertising tailors messages to specific audience needs.


• Video content is crucial for engagement and trust-building.


• Localized SEO is essential for attracting nearby prospects.


• Automation can streamline communication and nurture leads effectively.


• AI enhances marketing strategies through predictive analytics and real-time optimization.


• Communities must adapt to the evolving digital landscape to remain competitive.


• Building relationships is key to converting leads into residents.


• Understanding the decision-making process of families is vital for effective marketing.


• Content should be authentic and reflect the community's values and offerings.


• A holistic marketing approach integrates various strategies for maximum impact.

Chapters

00:00 Introduction

00:41 Who is CCR Growth?

01:27 The Purpose of This Podcast

01:48 The Top 5 Marketing Strategies for Senior Living Providers in 2025

03:53 Strategy 1 - Hyper-Personalized Digital Advertising

04:34 How Hyper-Personalized Ads Might Sound

07:13 Why Providers Need Hyper-Personalized Ads

08:57 Four Key Components Needed to Use Hyper-Personalization in Ads

12:52 When Is the Best Time to Use Hyper-Personalized Ads?

15:05 What Communities Benefit Most from Hyper-Personalization

16:29 Strategy 2 - Video-First Content on Social Media

18:00 Statistics - The Power of Video on Social Media

19:17 Why Should Communities Focus on a Video-First Social Media Strategy?

21:32 How Senior Living Communities Should Use Video-First Content

24:20 Which Communities Benefit Most from Video-First Content

25:52 Strategy 3 - Localized SEO

27:07 What is Local SEO?

28:41 4 Key Reasons Senior Living Communities Need Local SEO

30:56 Five Local Strategies to Maximize Your Local Audience

39:07 Best Opportunities for Senior Living Communities to Utilize Local SEO

41:51 Strategy 4 - Advanced Marketing Automation and Nurturing Campaigns

44:03 Top Reasons Why Senior Living Communities Need Marketing Automation

46:30 4 Ways Senior Living Communities Should Utilize Automation

49:30 Best Opportunities to Use Marketing Automation

51:18 The Benefits of Automation and Nurturing Campaigns

52:25 Stragegy 5 - Leveraging AI in Marketing and Operations

53:12 Top 5 Ways to Leverage AI in Senior Living

57:55 How AI Enhances Every Other Marketing Strategy

01:00:29 Final Thoughts About Senior Living Marketing in 2025

01:02:29 Wrapping up Season 01 of From Leads to Leases