311. Build a Brand That Repels the wrong clients and makes more money!  Insights from Pia Silva, cofounder, Worstofall Design

THIS WEEK’S TOPIC:

Ever wish for an easier way to attract your ideal client or customer and repel those who aren’t the right fit? This week, we’re diving deep into the world of bold, authentic branding with Pia Silva, co-founder of “Worstofall Design.” Pia shares how she went from debt-ridden to wildly profitable by niching down, owning her pricing, and embracing the power of “banked confidence.” Her advice applies whether you are building your business or your personal brand.

ABOUT THIS WEEK’S GUEST:

Pia Silva is the co-founder of Worstofall Design, a branding agency that helps small-scale service businesses tap into what makes them unique and that helps them attract their ideal customer. With a focus on bold authenticity and streamlined service offerings, Pia’s has helped countless entrepreneurs elevate their brands and attract their ideal clients. She’s also a TEDx speaker and the author of “Badass Your Brand.”

KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:

• Focusing on a Niche:   Understand how narrowing your focus to cater to a smaller, highly profitable segment can lead to greater success, in contrast to the struggles of serving a broader client base.


• Pricing Strategy:   Pia introduces the “sell, sell, raise” method, explaining how gradually increasing prices builds confidence and validates market demand without making abrupt jumps that could unsettle both the business and clients.


• Client Perception and Value:   Discover how aligning the inherent value of your service with the perceived value from your clients’ perspective can enhance satisfaction and loyalty.


• Handling Rejection:   Learn how facing client rejections can serve as a valuable indicator of whether the client fits your ideal profile rather than reflecting issues with your pricing strategy.


• Branding Insights:   Pia discusses her “four angles” concept for building a standout brand, providing advice on how to define your unique brand personality and target market.


• Boundary Setting with Clients: Pia emphasizes the importance of clear communication and setting boundaries to manage client expectations effectively.

This episode is packed with great advice, from practical pricing strategies to thoughtful insights on client engagement. I am confident that you will find Pia’s experiences and tips both inspiring and actionable.

PLEASE GET IN TOUCH!  I’m eager to hear your thoughts on this conversation! Please be sure to share your favorite takeaways with me:

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Or email me at: info@shesaid.media!

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LINKS MENTIONED IN EPISODE 311:

• Pia’s FREE Gift for She Said/She Said Podcast Listeners: nobsagencies.com/SheSaid


• FREE blueprint on how to scale your branding agency to $30k+ months without employees


• Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business


• Pia’s best-selling book Badass Your Brand


• Pia’s podcast “No BS Agency Podcast”


• Website


• Pia on Instagram


• LinkedIn


• No BS Agency Owners Free Facebook Group


• Free audio copy of Pia’s book “Badass Your Brand”

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