313. Building a Brand for the Sober Curious Movement with Hapsy founder Andrea Wightwick
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313. Building a Brand for the Sober Curious Movement Guest: Andrea Wightwick
THIS WEEK’S TOPIC:
We explore the burgeoning “sober curious” movement with Andrea Wightwick, founder of Hapsy, a non-alcoholic beverage company. Andrea’s journey is a testament to the power of listening to consumer needs and adapting to market trends, especially health and wellness-related ones. Join us as we delve into how Hapsy emerged from a CBD-focused company to an innovator in the non-alcoholic beverage space, catering to those seeking enjoyable, functional drinks without compromising their health and social experiences.
ABOUT THIS WEEK’S GUEST:
Andrea Wightwick is the founder of Hapsy, a company dedicated to providing non-alcoholic beverages that offer the social engagement of cocktails without the intoxicating effects. With an extensive background in consumer goods, including high-profile roles working with PepsiCo, Nielsen, and Coca-Cola, Andrea has a keen eye for identifying market gaps and developing solutions that resonate with today’s health-conscious consumers. Her journey and commitment to helping women lead more intentional lives make her insights particularly invaluable.
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
EVOLVING WITH CONSUMER DEMANDS: Andrea discusses Hapsy’s transformation from a CBD product company to a non-alcoholic beverage brand, driven by the growing demand for sober alternatives.
MARKETING STRATEGIES: Learn how Andrea leverages consumer feedback and market data to create products that fulfill the needs of the “sober curious” community.
PRIVACY AND INTENTIONAL LIVING: Andrea and host Laura Cox Kaplan discuss the challenges of balancing an authentic online brand v. privacy, especially concerning children.
BUILDING A BALANCED LIFE: Andrea shares her approach to intentional living, balancing professional success with personal well-being, and offering practical life skills drawn from her own experiences.
USING AI: The conversation also touches on leveraging AI as a powerful tool, particularly in areas like marketing and job descriptions, while emphasizing the necessity of human oversight.
EXCLUSIVE OFFER: Andrea provides a special promo code “SheSaid” for 20% off plus free shipping on orders from BeHapsy.com.
LINKS MENTIONED IN EPISODE 313:
- Visit Hapsy:
behapsy.com - Connect with Andrea Wightwick: Instagram
- Andrea’s Running Life Like a Business
PLEASE SHARE YOUR THOUGHTS! I’m eager to hear your thoughts on this episode. Please share your favorite takeaways with me:
Or email me: info@shesaid.media
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