Feeling overwhelmed by the myriad of marketing channels your business "should" be on? Social media, ads, SEO—it’s a lot to handle. In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we uncover the myth that you need to be everywhere to succeed. Instead, learn how to select the best marketing channels that align with your business goals and customer preferences, helping you to focus your efforts and see tangible results.

Join us as we explore Jane's journey—a small business owner who discovered the power of focusing on just two platforms: local Facebook groups and Google reviews. By honing in on these areas, Jane not only reduced her stress but also increased her customer engagement and business growth.

Key Takeaways:

• Identify Your Ideal Customer: Understand where your audience spends their time and tailor your marketing efforts accordingly.


• Leverage Your Strengths: Choose channels that play to your personal and business strengths, whether it's writing, video, or networking.


• Resource Management: Evaluate your available time, budget, and energy to ensure sustainable marketing efforts.


• Test and Measure: Commit to your chosen channels for 90 days to track and analyze results.

Implementing these strategies can lead to increased visibility, customer satisfaction, and ultimately, higher profitability. Remember, you don’t need to be everywhere; you just need to be where your ideal customers are.

Take action today by identifying where your customers are and selecting 2-3 marketing channels that align with your strengths. Ready to take the next step? Subscribe to Small Business Big Visibility and stay tuned for our next episode, where we’ll guide you in crafting a comprehensive marketing plan. Don’t miss out—tune in for insights that will transform your business.

For more resources and free tools, visit Small Business Big Visibility. Until next time, focus on the channels that matter most and watch your business grow.