Who is your business truly for? In this episode of Small Business Big Visibility, hosted by Jason McKenzie, we dive deep into the importance of identifying your ideal customer and how this foundational step can revolutionize your marketing strategy. Discover why answering "everyone" to this crucial question might be holding your business back and learn how to focus your efforts for maximum impact.

Join us as we explore Jane's journey with her carpet cleaning business. Initially targeting a broad audience led to wasted time and resources, as Jane attracted leads that weren't a perfect fit. Her transformation began when she pinpointed her ideal customers: families with young kids or pets, who value cleanliness and quality. By refining her messaging and marketing strategies, Jane not only attracted more suitable clients but also enhanced her business efficiency.

Here's what you'll learn in today's episode:

• Demographics: Define the age, profession, and location of your ideal customer.


• Problem Identification: Understand the specific challenges your target audience faces.


• Behavioral Insights: Learn where your ideal customers spend their time online and how they prefer to engage with businesses.


• Value Alignment: Craft a message that resonates by aligning with your audience's core values.

Implementing these insights will not only streamline your marketing efforts but also attract clients who appreciate and need your services, leading to increased growth and profitability. Ready to take action? Spend 10 minutes today jotting down the demographics, challenges, and values of your ideal customer. If you need a little help, revisit Jane's story in this episode for inspiration.

Don't miss out on future episodes filled with practical advice and success stories by subscribing to Small Business Big Visibility. Next time, we'll explore how to craft a brand message that truly speaks to your ideal customers. Until then, focus on finding your people and watch your business thrive!

For more resources and free tools, visit Small Business Big Visibility. Feel free to share this episode with fellow entrepreneurs and help them on their journey to business success.