35. Avoiding Common PPC Pitfalls
Update: 2025-05-28
Description
In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing conversion tracking, this is a must-listen for contractors who want better ROI from their Google Ads campaigns.
Whether you're running ads yourself or working with an agency, you'll walk away with smarter questions to ask, critical fixes to implement, and the confidence to improve your paid ad results.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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