39. Field Marketing Meets Digital: A Hybrid Approach
Update: 2025-06-25
Description
In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital marketing strategies (like SEO, PPC, and email nurturing).
Listeners will learn:
- What hybrid marketing really means for home improvement businesses.
- How to track offline efforts like signage and events using QR codes and phone numbers.
- The importance of syncing your CRM with field data for seamless follow-up.
- How social media can serve as your field marketing hype machine.
- Why email nurturing after events is the missing link to more appointments.
- A case study showing a massive lead spike from a hybrid campaign.
If you're only doing field or digital marketing—this episode proves why you’re leaving money on the table.
Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.
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