In this episode, I am going to dwell on the fact that providing more value doesn't guarantee that you’ll close the sale. The talk features what emerged from a discussion with a coach who was killing herself trying to close sales by adding more value.

Picture this scenario: What a closer X offers is way above the value of the current cost of a product or services on offer. The closer thinks somebody wanting to jump in is going to make a purchase, but that doesn't turn out to be the case. X struggles with why people aren't closing. Is that you? If yes, I've got some sound advice, so stay tuned.

Key Takeaways:

• A coach unable to close her deals despite providing more value (2:27 )
• Ferrari versus Dodge Challenger: It’s about the "perceived" value (6:06 )
• Don't be stuck with a cost-value proposition spiraling in the head (8:27 )
• Commitment closes sale, but it doesn't have to be on your part (10:27 )
• Doing the research to understand what your offer entails (13:29 )
• Building conviction and trust after you've sold a person (14:31 )

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Additional Resources:

The Legendary Closers Facebook Group

Unlock the Secrets to Closing Your Prospects

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