#36. Formula E - Harry Browne - Beyond The Track: Strategy Insights From the Formula E
Description
Driving change: behind Formula E’s wheel!
One week away from the 2023 Jakarta Prix opening, Formula E has never done so well since its inaugural season in 2014.
In this context, we received Harry Browne, the strategy director of the championship.
In discussion with our CEO Samuel Westberg, he unveils this crazy decade. From a small startup to a huge sports organization, Formula E has managed to build a solid business and expansion model. And it’s only the beginning!
Formula E was - and is still - challenged like every format that mixes innovation with tradition. However, its fanbase keeps growing. And you are going to know how.Key areas of focus, structure of media rights, and the impact of the digital platform: Harry depicts his strategy behind the sold-out crowds.
In this episode, you will learn about :
- Races in « emerging » countries: the strategy behind it
- Broadcast partnerships and global business model
- Growth of the fanbase: who is Formula E’s audience?
- KPIs and what makes fans stick around
- FE and sustainability: the « green alternative.»
Recommendations (Book): A little life by Hanya Yanagihara
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LeCorner is a podcast dedicated to sports and digital. Every two weeks, we are pleased to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.
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