The future of Insurance Sales is HERE
We are launching the first and only 24/7 AI-powered sales coaching platform built exclusively for insurance professionals. With real-time call grading, on-demand role-plays, and personalized coaching after every conversation, it helps producers get better and agents get their time back.
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www.agencycoachai.com

Watch the full episode on YouTube: HERE

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What’s in this episode:
If you’re looking for the silver bullet in insurance, stop searching—Larry Lucas shows you how to build it yourself. With 25 years of experience and a #49 national ranking, Larry reveals the simple systems, cultural shifts, and appointment strategies that drive consistent growth. From handwritten postcards to the 10% financial services rule, this episode is a masterclass in building a business that lasts.

[00:00 ] Why agents fail searching for silver bullets
[01:00 ] Larry’s 25-year journey to top 50 in the country
[02:00 ] The secret behind systems that scale
[04:00 ] #1 advice for new agents: pay your taxes
[05:00 ] The power of cross-selling single-line households
[07:00 ] Handwritten postcards that still drive results
[09:00 ] Why in-person appointments beat phone calls
[11:00 ] Onboarding systems that boost retention
[14:00 ] Why Larry still meets clients after 25 years
[16:00 ] The hardest thing to delegate as an agent
[20:00 ] Training your team to “sound like you”
[23:00 ] Evolving team structure for sales + service
[28:00 ] Opening a second office the right way
[30:00 ] Building culture and compensation that keeps people
[34:00 ] Setting production expectations for producers
[36:00 ] The 10% rule: apps → financial services
[39:00 ] Breaking ceilings with simplicity and consistency
[40:00 ] The #1 thing agents should stop doing: ignoring ROI
[44:00 ] Make decisions with sample size, not emotions

Connect with Larry: HERE

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The first 24/7 AI sales coaching platform built for insurance pros. Real-time grading, role plays, and coaching that help producers close more deals.

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