In this behind the scenes episode, I’m pulling back the curtain on exactly how I invest in my business, the philosophies I live by when making those decisions, and what’s actually been worth it (plus the flops I wish I’d skipped).

I’m breaking down the good, the bad, and the ugly of my own investments. What’s helped me scale to a multi six figure business, where I’ve wasted money, and the lessons I wish I’d learned sooner.

Whether you’re wondering where to start investing or how to avoid expensive mistakes, this episode will give you real, practical insight you can apply right away.

What You’ll Learn in This Episode:

• The mindset shift that changed the way I look at investing
• The exact categories I invest in year after year to grow faster
• My biggest bad and ugly investments and what I learned from them
• How to know when it’s time to hire help (and who to hire first)
• The key questions to ask yourself before spending money in your business
• Where product based vs. service based businesses should invest first for maximum ROI

Timestamps:

00:00 Introduction: Inside Scoop on Business Investments

00:31 The Importance of Investing in Your Business

01:13 Breaking Down Investments: Technology, Media, and Support

01:40 Personal Investment Journey and Client Experiences

02:28 The Good, The Bad, and The Ugly of My Investments

05:46 Deep Dive: Good Investments

12:13 Deep Dive: Bad Investments

16:26 Deep Dive: Ugly Investments

19:55 Key Takeaways and Advice for Business Owners

27:57 Conclusion and Final Thoughts

🎙 Listen to Episode 347: Guidebook to Investing

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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