387: Why Playing It Safe in Destination Marketing Is Riskier Than You Think
Update: 2025-06-17
Description
In this special episode of the Destination Marketing Podcast, we're bringing you Adam's live keynote from the 2025 PRSA Conference.This talk tackles one of the industry’s toughest truths: playing it safe might be the biggest risk of all. Adam dives into what it really means to evolve as a destination marketer, drawing lessons from icons like Kodak and Blockbuster to bold moves in places like Myrtle Beach and Kazakhstan. You’ll hear provocative questions, surprising parallels, and a call to action for marketers ready to challenge the status quo and think beyond quarterly metrics. If you’re tired of “safe,” this one’s for you.
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