#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite
Description
Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.)
Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April.
Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is also an instructor at Domestika.
In this episode, Arthur and Marija discuss:
- What is great branding in 2022?
- What is branding and rebranding, and why it’s important
- Why implement a rebranding strategy and its goals
- Do’s and don’ts of rebranding
- How to balance demand generation and branding activities
- Brand as a competitive advantage
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