DiscoverLeaders of Growth#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)
#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

Update: 2022-07-15
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Description

In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.

They discussed:

  • How the go-to-market strategy aligns with the price of the product you are selling.
  • What different kinds of people do you need sales organization grows through the stages.
  • The essential factors to survive and grow as a SaaS
  • New deals vs. Upselling
  • The most important metrics for the Sales Organization
  • Churn
  • How can a sales leader set the stage with the help of the sales rock stars
  • The differences between US and European startups

Like the episode? Subscribe to Leaders of Growth or get the summary of this interview in the Leaders of Growth book.

This podcast is brought to you by Knight Capital

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#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)

Arthur Nobel