#53 Unlocking Growth Opportunities: Strategy, Execution, and Performance Management with Asia Orangio (Founder, DemandMaven)
Description
In today's episode, we dive into strategy, execution, and performance management for scaling your business with Asia Orangio, the CEO and founder of DemandMaven, where she helps early-stage startups and technology companies define their go-to-market strategy and grow with a data-driven approach. Asia was previously a Board Member at Moz.
Today we discuss:
• Scaling a Company Across Series A to C and common challenges.
• Choosing the right KPIs . How focusing on the wrong KPIs can hinder growth.
• Aligning Strategy, Execution, and Performance
• Sales-led Growth vs. Product-led Growth
• Value of customer research in driving growth
• OKR, Wigs, and JTBD framework
• Understanding Acquisition Channels for Growth
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