DiscoverThe CX Cast418: How Accurate Marketing Management Improves Customer Experience
418: How Accurate Marketing Management Improves Customer Experience

418: How Accurate Marketing Management Improves Customer Experience

Update: 2025-08-26
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How can marketing work with CX to improve customer experience? This week, Angelina sits down with senior analyst Brad Haag to dive into the world of marketing measurement and analytics. Brad shares how to accurately measure the impact of marketing efforts, the evolution of marketing mix modeling, and the role of data science in modern marketing strategies.
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418: How Accurate Marketing Management Improves Customer Experience

418: How Accurate Marketing Management Improves Customer Experience

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