42: Why You Need to Change The Tone of Your Non-Profit Marketing with Racheli Edelkopf
Description
It’s no secret that the marketing and advertising space becomes more crowded by the second. Everything in our lives can feel like an ad is attached to it, or like our phones are listening to us (targeting the next brand of vacuum cleaner we just discussed in the creepiest way, right?) For non-profits trying to share their mission and grow their supporters, it can feel even harder to break through the noise.
There are a thousand ways to try and combat this and push through the noise, but non-profits often need to take a hard look at their tone and messaging. Racheli drops some controversial (and necessary!) truth bombs about non-profit marketing and how you can correct it to cultivate your most engaged audience yet!
Make sure to follow her on Instagram at: @thepedal.co or follow her on LinkedIn at: https://www.linkedin.com/in/racheli-edelkopf-0484a81a3/
This episode is sponsored by: Door County Coffee! Head to www.doorcountycoffee.com and get 15% off your order by using code: IMPACT and get caffeinated today!
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