In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.

We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.

In this episode:

• How we first started working together (and the evolution since!)
• Why podcasting is key to Ati’s brand and client journey
• Common branding mistakes new podcasters make
• The importance of clarity before launching a show
• How the Be You Brand Podcast supports her offers and builds trust
• Behind the scenes of the Be You Brand Live Conference in Las Vegas
• The mindset work behind scaling to $80K months

Connect with Ati:

Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/

Instagram: https://www.instagram.com/ati.grinspun/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/