60. Podcasting as Your Main Marketing Channel with Dalene Higgins, Wealthy After 40
Description
This episode is a must-listen if you want to use your podcast as your primary marketing channel.
In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO traction, and a highly engaged Gen X listener base, all from consistent solo episodes and clear messaging.
We dive into why her show performs so well, how she positions her content, and how she turns listeners into coaching clients through simple, repeatable systems. You’ll hear how she chooses topics, how she navigates “giving too much away,” and why podcasting feels easier and more natural to her than any other form of content creation.
In this episode:
How Dalene built a listener base that converts, even in a niche as specific as Gen X retirement planning
Why podcasting became her primary marketing tool (and how she uses it to avoid constant social media creation)
How she uses SEO-driven titles and topics to get discovered organically
Her approach to solo episodes and why she shifted away from interviews
How she repurposes 140+ episodes inside her nurture emails to guide listeners to the right content
What she includes in her freebie to naturally lead listeners into paid sessions
How she talks about money on-air in a way that builds trust, safety, and connection
Connect with Dalene: https://msha.ke/elevatefinances
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com
United States
