After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.

Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.

If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.

What you’ll hear in this episode:

• Why Kim started a podcast after 20+ years in business

• How Hire Power helps leaders improve their hiring and leadership skills

• The real difference between a manager and a leader

• Tips for building genuine business relationships (without hiding behind email and text)

• How nano-learning episodes create impact in under 10 minutes

• Why authenticity matters more than ulterior motives in podcasting

Connect with Kim:

LinkedIn: https://www.linkedin.com/in/frostkim/

Podcast: https://www.frostconnections.com/hire-power-kim-frost

Connect with me, Hayleigh Hayhurst:

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/