#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

Update: 2020-04-10

Description

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.

We discussed topics like:

What should brands and retailers do who are feeling the effects of COVID-19 on their sales?

How can offline retailers quickly pivot to online shopping?

Plus, we share some examples of social accounts that are standing out during this uncertain time, like:

@conbody

@cossmarte

@oliveandjune

@madisonreed

@dnice

@wfhfits

>> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

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#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

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#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...

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#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Found...