#49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)
Description
On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool.
We discuss topics like:
- The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now.
- The KPIs should brands should be focused on right now.
- Emerging platforms that are gaining audiences like Messenger Kids, Houseparty and of course, TikTok.
Do you follow everyone we talk about in this episode?:
- @lisafreestyle
- @pitchfork
- @mourningsongs
- @the.mcfarlands on TikTok
- @barstoolsports on TikTok
- @brandonwalsh on TikTok
>> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!
>> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.
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