Have you ever found yourself struggling to connect with your audience? Or close a sale? Even though you know your product or service is great! What if I told you the reason might be that your speaking to everyone, but not the right people. What if you could define exactly who your perfect client is, and tailor your message to them? In todays episode we will be finding this perfect client; your ideal client avatar!

Timestamps:

00:00 Introduction: The power of creating an ideal client avatar

00:57 My past mistakes and how I turned them around

02:16 Quotes that highlight the importance of knowing your ideal client

03:19 Step 1: Demographic information

04:15 Step 2: Psychographics and values

04:53 Step 3: Understand their buying behaviour

05:34 Step 4: Create a persona

06:11 Step 5: Test and adjust

06:29 Reflection time

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