516. Hosting Hotline: Airbnb Promotions: Visibility Tool or Discount Trap?
Update: 2025-11-18
Description
When should you actually use Airbnb promotions—and are they really just discounts in disguise?
In this Hosting Hotline episode, Sarah and Annette clear up the confusion around Airbnb’s promotion tools and explain how to use them strategically to boost visibility, not slash profits.
They cover:
- How Airbnb really calculates your “discount” (hint: it’s not off your nightly rate)
- Why promotions should be treated as a visibility lever, not a crutch
- When to activate a promo to surface higher in search
- The key data you must track—booking window, market demand, and median rates
- Why a 5–10% promotion can sometimes outperform a massive markdown
If you’ve ever wondered whether Airbnb promotions actually work, this episode will teach you how to use them to your advantage without undercutting your value.
Resources mentioned:
Lodgify — Create your direct booking website and connect your Airbnb listings (use code TFE20 for 20% off annual or biannual plans)
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