#53 How Generac is Taking a Proactive Approach to Customer Experience
Description
On this episode, Amanda Teder, Executive Vice President of Marketing at Generac, discusses the company's evolution from a generator manufacturer to a total energy solutions provider and she highlights the importance of customer experience and how Generac is adapting to changing consumer needs. Amanda and Lauren also dive into the role of AI in customer service, the significance of sustainable energy solutions, and the strategies for gathering customer insights.
Tune in to learn:
- Trends in the energy space
- Proactive customer engagement strategies
- The role of AI in customer service
- Balancing marketing and customer experience
- Strategies for gathering customer insights and feedback
- Advice for customer experience leaders
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