In this engaging conversation, Michael Risinger interviews Justin Ricklefs, Founder & CEO of Guild Collective, a creative branding agency located in Liberty, Missouri.

They explore themes of leadership, company culture, and the importance of giving a damn in business. Justin shares insights on the interior work (he refers to as interiority) required for effective leadership, the significance of building a values-driven business, and the role of feedback in fostering a healthy company culture.

He emphasizes the need for businesses to focus on meaningful client relationships and the impact of community engagement. The discussion culminates in reflections on the future of business and marketing, highlighting the importance of authenticity and connection in today's marketplace.

Chapters:

00:00 Introduction & ProMode.ai Special Discount Code

04:56 The Concept of 'Give a Damn'

11:05 Navigating Entrepreneurship and Leadership

19:28 The Importance of Interior Work

24:50 The Heart-Centered Economy | Silverstone Bookkeeping Sponsored Message

28:12 Building Community and Raising Standards

29:59 Human-Centric Business Practices

33:23 Formalizing Curiosity in the Workplace

36:57 Creating a Safe Environment for Feedback

38:24 The Importance of Trust in Organizations

43:28 Operationalizing Company Culture

44:22 Client Relationships and Expectations

52:02 Embracing Change in Business

54:52 The Power of Humanity in Marketing

58:18 Delighting Customers: The Key to Success

01:02:09 The Shift from Metrics to Meaning

01:05:47 Growth Through Clarity and Purpose

01:14:01 Subscribe!

Connect with Justin and Guild Collective:

• Guild Collective LinkedIn: https://www.linkedin.com/company/18615334/admin/dashboard/

• Learn about GC, their services, and testimonials: www.GuildCollective.com

• Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinricklefs/

• Give a Damn Podcast: https://giveadamn.podbean.com/

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This interview was recorded @kcbctv studio, and the guest’s own studio environment.

Music: “Hackers” by Karl Casey / White Bat Audio @whitebataudio on YouTube and Instagram.

The information and opinions presented by our guests do not reflect the opinions of Kansas City Business Cast (KCBC), Kansas City Business Cast Network (KCBCtv), or its affiliates & sponsors. Sometimes we talk about finance, health, wellness, philosophy, history, the economy, religion, and other topics. This episode, as with all of our episodes, is intended for educational purposes.