In this episode of Kansas City Business Cast, host Michael Risinger interviews Justin Watkins, CEO of Native Digital and host of the Here to There Podcast. They discuss the journey of building a successful marketing agency, the importance of team dynamics, and the challenges Native Digital has faced. Justin shares insights on embracing AI in marketing, the significance of data-driven decision-making, and the evolving landscape of content and platforms. The conversation also touches on networking, personal motivation, and the future of Native Digital as they continue to adapt and innovate in the advertising & marketing spaces.

Chapters:

00:00 Introduction to Kansas City Business Cast and Guest

03:21 The Journey of Building Native Digital

06:19 Team Dynamics and Leadership Philosophy

09:40 Navigating the Great Resignation and Hiring Challenges

12:32 Embracing Change: The Impact of AI on Marketing

18:19 Data-Driven Decision Making in Marketing

30:15 Building a Data-Driven Marketing Team

30:42 The Importance of Measurement in Marketing

32:06 Understanding Results and Client Expectations

33:53 Creating a Measurement Plan for Success

35:47 Testing and Attribution in Marketing

38:09 Leveraging Clean Data for AI and Marketing

39:57 Identifying Emerging Platforms for Marketing

40:50 Content Strategy vs. Platform Strategy

42:46 Networking and Building Relationships in Marketing

43:29 The Evolution of Networking Mindsets

48:55 Finding Inspiration and Motivation

53:37 Future Vision for Native Digital

58:40 Subscribe.

Learn more about Justin, his podcast, & Native Digital:

• ​ Follow Justin on LinkedIn: https://www.linkedin.com/in/justinwatkins
• ​ Website: https://www.nativegitial.com
• ​ LinkedIn: https://www.linkedin.com/company/native-digital-llc/
• ​ Instagram: https://www.instagram.com/nativedigital_
• ​ From Here to There Podcast with Justin Watkins: https://open.spotify.com/show/02ehpwDbS4GPA34P3WT8AY?si=3f0c4ccb619f474b

Our Sponsor for Season 6:

VAS LLC: Book a free consult call by messaging us on Facebook or LinkedIn. Learn about how our small business growth coaching services can help you improve your processes and reduce operational waste in your small business. Email: Michael.vasllc@gmail.com

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• ​ Hire VAS LLC Business Coaching: https://www.linkedin.com/company/vasllc

This interview was recorded @kcbctv studio, and the guest’s own studio environment.

Music: “Hackers” by Karl Casey / White Bat Audio @whitebataudio on YouTube and Instagram.

The information and opinions presented by our guests do not reflect the opinions of Kansas City Business Cast (KCBC), Kansas City Business Cast Network (KCBCtv), or its affiliates & sponsors. Sometimes we talk about finance, health, wellness, philosophy, history, the economy, religion, and other topics. This episode, as with all of our episodes, is intended for educational purposes.