DiscoverProduct Perspectives#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io
#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

Update: 2023-05-02
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Marty Bakal is an experienced Product Leader who works in product management, product marketing and field application engineering. Marty understands user needs and how to translate them into products and collaterals. He has the ability to translate technical features into content understood by engineering and users alike, and a thirst for knowledge spanning multiple industries.

In this episode, Marty talks about Product Marketing Management, or PMM, and how he collaborates with product managers on inbound and outbound activities. He debunks some of the misconceptions about PMM and highlights the challenges and opportunities in the PM/PMM relationship. This is a short episode but packed with lots of insights!




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#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

Magali Pelissier