#56 UX-inspired Product Marketing with Charlie Penwarden, Marketing Director and UX Consultant @ Rank Robin (already published as #3)
Description
Charlie Penwarden is a British Marketing Director and UX Consultant who focuses on organic growth strategies that blend the user’s needs with the search engine’s needs, to ultimately create a master plan for long-term success. Over the past 10 years, Charlie has worked on a number of exciting projects for in-house teams, agencies and start-ups with a variety of clients including one of the world’s first adaptability assessment platform in AQAI, online course enhancements to the Futurelearn platform and event management software for Astrazeneca. He has a background in psychology, having practiced mental health care in psychiatrics hospitals and is currently redesigning a new human-centric mental health system as we speak.
When I first saw Charlie's profile, I was curious: someone working in marketing and UX together, quite an unusual combination for two functions which are usually rather siloed. Charlie has showed me how marketers can learn from the user research practices, and how a new product trio (Marketing/UX/Product) could benefit an organisation. Listen and be immerged in a world of data, communication and user empathy!
You can contact Charlie via his marketing agency rankrobin.com, his UX consultancy practice usercharlie.com or social media like LinkedIn. All his links are available here. Thank you Elaine, product manager at FutureLearn, for her question.
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United States
